Blog post

Search Engine Optimization

Posted on November 15, 2011 by Sylvain Lafitte in Other with 42 comments.

Although Google tries to think like a human being, it is still only a computer & so relies upon a complex algorithm to compile the necessary data. This algorithm rely's upon looking at around two hundred different factors on each page which it then scores in order to be able to rank each site. These factors can easily be over done so it is very important to seek professional guidance before attempting to apply Search Engine Optimisation to a site yourself.

Google uses electronic "spiders" to search for links on pages following each in turn, reading all the text it can find on the way. It looks for relevance on pages, looking for keywords in groups, headings, image labels etc, but if it finds too many, you will be penalized rather than rewarded.

Google has had a huge problem reading images & Java Script (flash buttons/links etc). The problem is that up until recently it couldn't read them or follow them. Latterly Google has developed so it can now read some Java Script, but this is by no means perfect or universal. This means that whilst you may have the richest content on the web for your given topic, if your navigation devices are images or use Java Script then all Google will see is a blank page with no links & you will forever wallow in the lower rankings, miles from the all important traffic. Effective Search Engine Optimization will establish quality links between all of your pages so that the fundamentals of your site work correctly. This will allow the major search engines to visit all of your content and to rank it efficiently. Search in search engine results are those that are displayed "naturally" unlike paid advertising. SEO is the use to of search engine to draw traffic by means of complex methods and techniques. SEO is dedicated to helping businesses achieve first page rankings in the major search engines (Google, Yahoo, MSN) on the Internet through consultation, research, On-Page optimization, Off-Page Optimization and Web Promotions. As part of the SEO Services , SEO Professional shall analyze how the search engines are viewing web site's keywords, site structure, content, links and what were the changes needed in web page for indexing. SEO Professional shall do competitor analysis and what the search engines are requesting. Search Engine Optimization is a two part process, firstly it is important to make sure that the major search engines know what keywords you would like your pages to rank for, this is done using "On-Page" Search Engine Optimization . Secondly the search engines need to know how popular your page is. To measure this, they look around the world at all the other websites that they have records for, and add up how many of them link to you, they also give each of these links a notional value. In short, Google, Yahoo and Bing run what is simply, a massive popularity contest and the business with the largest volume of targeted, high quality links will rank first. This is called "Off-Page" Search Engine Optimization. Search Engine Optimization solutions shall be guaranteed to deliver top rankings to web site on a wide range of keywords. A team of SEO professionals shall constantly analyze and study developments in the search engine industry, including algorithm changes, search engine updates, emerging search engines, local search engines, etc, so that search engine campaign gets nothing but the best. Ultraliant Infotech Pvt. Ltd. 1 SEO Services: 1. Search Engine Optimization 1.1 On-Page Optimization 1.2 Off-Page Optimization 2. Web Promotion Services 3. Google Ad Sense Services 4. Affiliate Marketing 1. Search Engine Optimization: SEO is a set of methods aimed at improving the ranking of a website in search engine listings, and could be considered a subset of search engine marketing. Searching for information is the second most popular activity SEO services shall cover all elements to build a search engine friendly website. Most websites are not designed, structured or written according to the search engines. As a result, such websites are losing out a large number of potential customers. On-page optimization strategies will bring great impact to the website appearance and to enhance the traffic to your website from search engines. 1.1 On-Page Optimization This includes:

➢Preliminary Website Analysis

➢Keyword Analysis

➢Website Optimization

Checklist for On-Page Optimization The main element that is to be consider in On-Page Optimization are:

✔ Keyword Analysis and pick matching Keywords

✔ Meta tags and h1,h2,h3 tags

✔ Internal Linking Strategy

✔ Identifying Key Pages to Link from

✔ Identifying Key Pages to Link to ✔ Identifying current broken link inventory ✔ Track target Keywords ✔ Keyword Optimization ✔ Content Optimization ✔ Usability and Accessibility Ultraliant Infotech Pvt. Ltd. 2 1.2 Off-Page Optimization This includes: ➢ Directory Submission ➢ Site Map Building ➢ Search Engine Submission ➢ Link Building Checklist for On-Page Optimization The main element that is to be consider in On-Page Optimization are: ✔ Keyword Selection ✔ Obtain Links from high ranking Publisher sites ✔ One way Linking for inbound Links ✔ Directory Submission ✔ Site maps, both XML and User facing ✔ Improve URL position through Back Links ✔ Search Engine Submission 2. Web Promotion Services SEO Professionals shall expertise in maintaining the rankings in search engines consistently. Bringing a website in top rankings is a challenge and acquiring top position in rankings consistently is yet another tough challenge. SEO Professionals shall get the Back links and Get the Position of the website by posting the content about our website and placing the text links in article sources, news portals, press releases and he’ll design banners and will be placed on dedicated blogs. This includes: ➢ Press Release ➢ Article Submission ➢ Forum Posting ➢ Blog Posting ➢ News Portals ➢ Content Syndication Networks Ultraliant Infotech Pvt. Ltd. 3 The main points that is to be consider in Web Promotion Services are: ✔ Article Sources ✔ Search and Collection of highly qualified Portals, Article Sources, Press Releases and Forums ✔ Creating dedicated Blogs to support your Website ✔ Comment Posting in industry specific Websites ✔ Content Posting in News Portals, Article Sources, Press Releases and Forums on daily basis ✔ Promoting in Yahoo answers and other similar service providers ✔ Banner Advertising on Blogs 3. Google Adsense Services Google AdSense is an advertising program that was launched in the middle of 2003 by Google, the popular search engine. Google acts as an intermediary between a vast number of advertisers and an equally impressive number of website owners. Google Ad sense is a fast and easy way for website to display relevant Google ads on their website's pages and earn money. This includes: ➢ Get Adsense Account ➢ Identify Potential Domains ➢ Design and Build Websites ➢ Update Site with Fresh Content ➢ Placing Ad Sense ➢ Maintaining weekly and monthly Reports 4. Affiliate Marketing Affiliate marketing is basically a way for you to make money from other people’s products by simply referring people to the designated site. The product owner takes care of the costumer, closes the sale and pays you. Affiliate Marketing allows you to effectively control your Cost per Acquisition while also successfully building brand identity and reach through increased exposure via affiliate partner sites, search engines and more. In simplest terms, it's like hiring a virtual sales force who only receives commissions when they sell your items. Affiliate Management Specialists take every initiative, from start to finish covers setup, monitoring and executing a successful affiliate advertiser program. This includes: ➢ Account Setup ➢ Publisher Recruitment ➢ Monitoring & Analysis ➢ Network Relations Ultraliant Infotech Pvt. Ltd. 4 • Account Setup Full account setup including banner design, advertising copy development and establishment of program terms. • Publisher Recruitment Recruiting externally and within our established network to identify affiliates who match your overall targets helps increase exposure with a relevant audience while maintaining your Cost per Acquisition. • Monitoring & Analysis Keeps your campaign current and on track by monitoring your status on a daily basis and analyzing data weekly and monthly to determine any trends and identify room for improvement. • Network Relations By joining a top Affiliate Network you instill trust in your Affiliate Program while also simplifying your entire affiliate process. 7 SEO Mistakes that will get you banned from Google “If in doubt Google will throw you out” 1. Keyword Spamming One of the most common SEO mistakes we see is “Keyword Spamming”.If you shoehorn your chosen keywords into your page within each and every key indicator then you will be guilty of Keyword Spamming. Keyword density needs to be no more that 3 – 5%. If you exceed this then you will fall into the beginners trap of thinking that more is better, when in fact, more is definitely less in terms of your rankings. 2. Invisible text This practice falls into the realm of “Blackhat” activity. It is also quite basic in terms of non compliant behavior. It is very easy for Googlebot to compare your text colors with your site background colors and to determine that you are trying to add invisible content. A word of warning, Googlebot is not 100% accurate in this regard. In the last year, we have seen a site penalized for using invisible text when the actual crime was non existent. The site was predominantly dark gray on white, with a couple of text boxes that were white on dark gray. Googlebot failed to pick up the text box background and the site dropped out of the rankings. While it might have been an isolated event, it is worth considering taking steps to prevent the same thing happening to your site. 3. Bulk Linking If you add too many links too quickly then you will be penalized, as simple as that. Google wants to see natural organic growth, so unless you are Britney Spears and have just done something newsworthy, the odds that your website will attract thousands of new links all at once is remote. Google knows this, and as it works primarily on probability and statistics, if in doubt you will be thrown out. There are many sites online offering you lots of links for a few pounds. No effort involved, no hard work. Most, if not all of these sites offer very little in terms of a benefit for your site. 4. Paid Links Google hates paid links. Having said that, Google also makes all it’s money from paid ads. So expecting the rest of the world to cease is maybe asking a bit much. Google terms and conditions states that it will penalize sites that use paid links, but it doesn’t go as far as defining what it considers to be a paid link, nor how it intends to police this. Is a banner ad a paid link? Yes, but not particularly well targeted. By definition, Google have stated that they will penalize the rest of the world for paid online advertising anywhere outside of Google itself. Are they actually enforcing this currently? We have no proof of any sites having been penalized to date, but that doesn’t mean that it isn’t happening. We suggest treading with extreme caution, if you are going to pay for a link then it should be on a high PR page in order to make it worthwhile to you and should not be on a site that proactively advertises that it sell links on its pages. Ultraliant Infotech Pvt. Ltd. 5. Linking to bad neighborhoods When you receive a link request, take the time to check out the link site. If Google doesn’t like the site then you should not either. Check that the site has some Google PR, or at the very least is cached if it is a new site. If you link to sites that are doing things wrong, then you will be “Promoting” sites that are doing things wrong and as a result you will be tarred with the same brush. 6. Cloaking Cloaking is the process of showing one page to your visitors whilst showing another to Googlebot and fellow bots. It is extremely bad form and will see you removed from any competitive listings very quickly. If you cloak your site, then the sites that you out rank will complain and Google will send round a big man in a dark suit to have a look at you.....this always results in the offending site being removed from the rankings. It is then incredibly difficult to be reinstated back into the rankings, so DO NOT do it. 7. Duplicate Content Googlebot wants to rank original content. If you consider what Google is looking to provide for its searchers, then you will see that the answer is “Original, Fresh, Informative Content”. However if you scrape your site content from another site then you will only be duplicating existing content. If you managed to locate the content to copy, chances are that Google knows of it too. Googlebot can easily check your content for duplicates, if in any doubt, Google will devalue a site with duplicate content, the only exception for this are Article directories who often host the same articles. In this instance, where an Article is Syndicated, it is not your fault that your content is popular so you will not be penalized. Quality Search Engine Optimization (SEO) is not an overnight process however, from first contact to a top ten ranking can take a year or more, as building a positive image for your site is a cumulative ongoing process that cannot be rushed. You should treat anyone who claims quick results with caution as it is not possible within the strict parameters set by Google, Yahoo and Bing. Only by combining all of the above mentioned factors can you build your Page Rank within Google, become an "Authority" site & thus feature well.


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